Bayram Cigerli, India Forum,
India Web television Production and distribution
The rise in the popularity of the Internet and improvements the accessibility and affordability of high speed broadband and streaming video technology meant that producing and distributing a web series became a feasible alternative to
"traditional" series production, which was formerly mostly done for broadcast and cable TV. In comparison with traditional TV series production, web series are less expensive to produce. This has allowed a wider range of creators to develop web series. As well, since web series are made available online, instead of being aired at a single preset time to specific regions, they enable producers to reach a potentially global audience who can access the shows 24 hours a day and seven days a week, at the time of their choosing. Moreover, in the 2010s, the rising affordability of tablets and smartphones and the rising ownership rates of these devices in industrialized nations means that web series are available to a wider range of potential viewers, including commuters, travellers and other people who are on the go.The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce over 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, solidifying a connection between traditional media and new media such as web series.[13] Web series can be distributed directly from the producers' websites, through streaming services or via online video sharing websites
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