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Reception Star Plus TV
In the early 2000s, StarPlus was at third position in terms of revenue and viewership after Zee TV and Sony Entertainment Television while none of the series were in top 10.[19] With the launch of
Indian Hindi version of Kaun Banega Crorepati, hosted by Amitabh Bachchan, the series became an instant hit becoming number one show followed by the launch of Kyunki Saas Bhi Kabhi Bahu Thi, in the same day which became second most watched after it which soon beat the latter to number one position while Star Plus soon became the most watched channel.[19] This followed Kahani Ghar Ghar Kii in October 2000 and later Kasautii Zindagi Kay a year after it and many more produced under Balaji Telefilms which made Star Plus to achieve the highest viewership during that time making the channel at number one position since.[20][21] Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.[22] 70% of the revenue for the production house was obtained from Star then.[20] After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.[23][24] However, during 2008, differences arouse between Star India and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.[25][26] Both suffered some downfall after it.[27] However, after two years, they patched up and Tere Liye was the show produced after it in 2010.[28][29] During the slight downfall in viewership in the end of 2000's the number one position dominated by it for nine years continuously was beaten by the rival channel Colors TV in April 2009 for the first time pushing it to second position.[30][31][32] During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position
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